5 Ways to Optimize Your Ecommerce Business

For any business, optimizing your processes should be at the forefront of your mind. This is especially true for ecommerce. Streamlined workflow, time saving, cost savings and increased margins are just some of the benefits than can be realised.

With cloud software, optimizing your ecommerce store has never been easier or cheaper.  Here are 5 key areas in which ecommerce businesses can look to optimize with cloud software:

Accounting Software

Integrating your accounting and ecommerce software can save you a great deal of time. When you would otherwise be spending hours duplicating information from one system to the other, the software takes care of this for you including sales, products and taxes.


For those of you who also sell in-store, point of sale software that integrates with your ecommerce shop is the smart choice. By syncing your orders, products and stock levels across both your physical and online stores in real-time, running what would otherwise seem like two separate businesses becomes a singular manageable system.


Managing shipping for multiple product types, weights, locations and shipping providers can be one of the most time consuming daily tasks for ecommerce businesses. Using specialised shipping software, this time burden can be cut drastically as you can use the software to print shipping labels, confirm orders as shipped and compare quotes from multiple shipping providers.

Inventory Management

Your business is selling products, and effective inventory management should be a priority. Using inventory management software, you can track and manage your stock across all of your physical, ecommerce and marketplace stores in a single place helping you to meet customer demand.


Opening up your products offerings to larger customer bases is goal of all retailers, and online marketplaces is a simple and effective way to do so. Integrating your software with online marketplaces such as eBay and Amazon allows you to advertise your products to millions of potential customers with just a few clicks.


Here are some software providers we work with at Bright Horizon that can help you achieve these optimizations:

The UK’s leading cloud accounting software’

‘Vend is retail POS software, inventory management, ecommerce & customer loyalty for iPad, Mac and PC. Easily manage & grow your business in the cloud.’

‘Everything you need to grow your retail business’
Orders, inventory, shipping, POS, reporting and purchasing management software.


So don’t delay, optimize your ecommerce business today and reap the rewards. We at Bright Horizon, being Xero certified advisors and working with many of the add-on software providers, are here to guide you through the process. Contact us today!

Jody Miles
Qualified Chartered Management Accountant with more than 10 years practice experience. Very different from the stereotypical accountant but professional and diligent none the less. In my spare time I enjoy spending time with my young family and volunteering on the Calshot RNLI Lifeboat.

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